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Good UX Is Invisible (Bad UX Is Expensive)

Home

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Good UX Is Invisible (Bad UX Is Expensive)

Home

Blog

Good UX Is Invisible (Bad UX Is Expensive)

UI/UX

Good UX Is Invisible (Bad UX Is Expensive)

Written By

Harshad Prajapati

Jan 26, 2026

When UX is good, users don’t notice it.

a tablet computer sitting on top of a wooden table next to a cup of coffee
a tablet computer sitting on top of a wooden table next to a cup of coffee
a tablet computer sitting on top of a wooden table next to a cup of coffee

Good UX Is Invisible (Bad UX Is Expensive)

When UX is good, users don’t notice it.
They just complete tasks easily.

When UX is bad, users notice immediately:

  • They get confused

  • They drop off

  • They don’t come back

Bad UX doesn’t just hurt experience — it hurts:

  • Revenue

  • Retention

  • Brand perception

Good UX reduces friction.
And reducing friction is one of the highest ROI investments any product can make.

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Written By

Harshad Prajapati

Updated on

Jan 26, 2026

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