Our Design Strategy Framework at Byond

Our Design Strategy Framework at Byond

At Byond, every project starts with clarity before creativity.

Our typical flow:

1. Discover

We understand:

• Target users

• Business goals

• Market landscape

• Competitors

• Constraints

2. Define

We map:

• User journeys

• Core use cases

• Value propositions

• Success metrics

3. Structure

We design:

• Information architecture

• Content hierarchy

• Navigation systems

• Interaction logic

4. Design

Only now do we move to:

• UI systems

• Visual identity

• Motion & micro-interactions

This ensures every pixel has a reason to exist.